“PurelyEcoBeauty: Beauty Without Compromise”
Purely Eco Beauty is your go-to buddy for putting an end to animal testing and supporting beauty that’s cruelty-free, vegan, clean, and all about being mindful.
Explore the Beginner's Manuals
Cruelty-Free Beauty
Discover why it’s important to put an end to animal testing, and how to spot products that haven’t been tested on our furry friends.
Vegan Beauty
Discover what qualifies a beauty product as vegan, how it differs from being cruelty-free, and tips for identifying animal-derived ingredients in your favorite products.
Clean Beauty
Explore the world of clean beauty, which focus on safe, non-toxic ingredients and straightforward labels. Find out why it’s better for both you and our planet.
Conscious Beauty
Get to know conscious beauty, which focuses on being ethical, eco-friendly, and socially responsible in the beauty world.
How Purely Eco Beauty defines cruelty-free?
The term cruelty-free isn’t officially regulated, so there are more chances that any brand can say they’re cruelty-free. The same goes for labels like vegan, natural, and clean no legal repercussions at all. This is how we figure out if a brand is genuinely cruelty-free or not.
Brand’s Animal Testing Policies
The brand doesn’t use animals for testing at any point in creating its products, formulas, or ingredients. Seriously, there’s zero animal testing happening here.
Suppliers And Third Parties
The brand’s suppliers and manufacturers don’t test their final products or ingredients on animals nor they ask anyone else to do it for them.
Law Requirements And Locations
The brand makes sure that they don’t do any animal testing, even if the law says they have to or in places where it’s mandatory, unless they can find a way around those tests.
Brand’s Parent Company
We look into whether the brand is owned by a parent company and if that company is cruelty-free. It’s totally up to you to choose if you want to shop from these brands.
Brand’s Certifications
While a brand can totally be cruelty-free without any official certifications, we always like to see if they’re Leaping Bunny or PETA certified. It’s just a nice way to double-check!
A To Z List of Brands
Cruelty-Free Brands A-Z
Check out our complete list of cruelty-free brands from A to Z, regardless of where you can buy them. Feel free to sort them by letter or just browse through the entire collection.
Vegan Brands A-Z
Check out our complete list of cruelty-free brands from A to Z, regardless of where you can buy them. Feel free to sort them by letter or just browse through the entire collection!
Clean Brands A-Z
Check out our complete list of cruelty-free brands from A to Z, regardless of where you can buy them. Feel free to sort them by letter or just browse through the entire collection.
'' Must Read Articles ''
Cruelty-Free Articles
- Cruelty-free symbols and vegan labels
- 6 benefits of cruelty free cosmetics
- Parent companies and their cruelty-free brands
Vegan Articles
- What makes a beauty product vegan?
- List of 13 vegan ingredients in beauty products
- Difference between vegan and vegetarian beauty
Clean Articles
- What is clean beauty and why would you care?
- Clean At Sephora banned ingredients
- How to read beauty products ingredients list
Conscious Articles
- B Corp certification, what does it means?
- What makes a sunscreen reef-safe?
- How to spot Greenwashing in beauty?
